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Let's get acquainted with some statistics:
★ 92% of consumers in the U.S. want their favorite brands and services to tell more stories.
★ 64% of consumers purchase after watching a social media story about a product or service.
★ Lifetime Loyalty: Business storytelling has never been more valuable than it is now it creates client and customer lifetime loyalty, which is a leading indicator of a sustainable business.
In today's post-pandemic-chaotic-information-overload and the-who-knows-what's-going-to-happen-next feeling, one thing is clear: People prefer to buy from people, starving for connection and want to feel cared for.
A story creates a connection.
A story told well sparks action. You want your audience to be engaged and persuaded to know more about you. Your story and personal message are the most powerful things you have to grow and scale your life and business to the next level. The catch is that telling a great story is more than just writing down events; it’s about finding the gold nuggets and knowing the order to deliver them.